Blitzscaling 101: The TripADeal Story

Blitzscaling is a term coined by Reid Hoffman, founder of LinkedIn, which can be defined as “prioritising speed over efficiency in the face of uncertainty”.

I learned the true meaning of blitzscaling when I led Operations and later Product at TripADeal, an Australian online travel agency, during its period of exponential growth. We were the fastest growing company in Australia 2 years running (AFR) as we scaled from $2m to $20m to $80m in revenue.

In this episode we unpack the concept of blitzscaling and explore 10 key lessons from the TripADeal story:

1. Listen to the customer: they are your greatest source of wisdom

2. Suck it and see: be willing to experiment and fail forwards

3. Embrace risk: do the things everyone else is too scared to do

4. Everything is figure-outable: the mantra of every Ops leader!

5. Creativity and play: how to maintain buoyancy when stakes are high

6. The importance of self leadership and self regulation  

7. The importance of radical trust in leadership teams  

8. Embed psychological safety into the teams you lead 

9. Recognise that if you’re on the vanguard, everyone is winging it 

10. All it takes is everything

I have integrated all of the lessons gained from this experience, plus everything I’ve done in the decade since, into my brand new incubator Bhakti Lab. If you’re a startup seeking a clear path through the jungle, a scale-up experiencing growing pains, or a leader wanting to step into the biggest, brightest version of yourself, I can help you. Check out all the details and book a free strategy call at https://www.madeleineeliza.com/bhakti-lab or you can also find me on Instagram @bhakti.lab

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