My story

Leadership

After starting my career in the creative arts including extensive experience as a writer and performer, I’ve spent the past decade working in close partnership with founders of successful businesses including TripADeal, Seed & Sprout and Jessica Maguire.

I joined TripADeal when it was a tiny startup and then played a key role leading its growth from $500k to $80 million in revenue in just 3 years. The team grew from 2 to 80 staff, most of whom I hired personally. As Operations Manager I managed a team of 50, and later as Chief Product Officer my peers were all men 15 years older than me. We were the fastest growing company in Australia 2 years running (AFR 2016 & 2017). The business recently sold for over $200 million.

I’ve led all facets of digital business from product and marketing to tech, finance, HR and even large scale warehousing logistics. Working alongside Jessica Maguire I had the privilege of co-facilitating webinars, podcasts, live events and online programs, deeply immersed in the neuroscience of the brain-body connection.

Embodiment & Devotion

I’ve been on my own spiritual and embodiment journey since experiencing health challenges in adolescence; and especially since becoming a mother in 2018. For me, motherhood has been a powerful descent into the mystery and magic of the female body. I am a student of Tantra and Kundalini yoga, and a devotee of the goddess Kali, fiercely committed to truth, energetic purity, creative expression and the sacred feminine arts; opening ever deeper into love. My personal practices, and my experience walking through the fire of my own life, are my greatest sources of strength and wisdom.

My work weaves together various methodologies including feminist theory, organisational psychology, neuroscience and spirituality. You can get started with my podcast here.

Training

BA (Comms) Writing & Cultural Studies, UTS

Tantric Embodiment Teacher Training, Innercamp

Kundalini Yoga Teacher Training (in progress)

Acting for the Screen, NIDA

Stanislavski, Laban and Meisner method acting training

Founders I’ve worked with

  • "It is an absolute honour to have a person of Madeleine's skillset play such a central role in not only helping create the success of Trip A Deal but then being able to help guide us through such enormous growth. The ability that Madeleine has to take on any challenge thrown her way and provide systems and structure that provide positive outcomes is second to none. In writing a recommendation, it is impossible to narrow down her specific strengths in business as she continues to be a superstar in all facets of the day to day workings of such a dynamic ever changing business. Madeleine your work ethic and determination for achieving results no matter how big the challenge is beyond words."

    Norm Black, TripADeal

  • “Madeleine is an exceptional COO. She has an incredible ability to manage teams delivering consecutive complex projects, while despite time pressure, empowering people and the company’s culture. In my two decades as a CEO, partnering with Madeleine as COO was an experience for me that was simply unparalleled. Her partnership in the vision, and knowing her capability, her having my back at such a high level, was extraordinarily freeing, and importantly enabled my focus on matters which maximised value. Madeleine is very, very capable, highly intelligent and insightful, empowering and empathic. I strongly recommend her."

    Josh Rogers, Candid

  • "Madeleine is a powerhouse. She joined Seed & Sprout during a time of exponential growth and had such a huge impact driving the organisation forwards with vision and boldness. Madeleine has an amazing ability to assess the entire business from a birds-eye perspective, identify strategic priorities and build operational roadmaps, and then get it all delivered. She implemented so many systems to help us scale, from warehouse operations to people & culture, KPI reporting, P&L management and everything in between. She is a great strategic thinker and led the team with strength and empathy, steadying the ship through the many challenges of growth. I would have loved to have her stay on as CEO!"

    Sophie Kovic, Seed & Sprout

Awards & Recognition

  • Finalist - AFR Fast Starters 2015

    TripADeal

  • Winner - AFR Fast 100 2016 & 2017

    TripADeal

  • Winner - Australian Travel Industry Awards Online Travel Agency of the Year 2017

    TripADeal

  • Winner - Finder Green Online Retailer of the Year 2020 & 2021

    Seed & Sprout

  • Regional Winner - NSW Business Awards Excellence in Microbusiness 2022

    Nervous System School